Mark Bridge
I'm Mark Bridge - no, the other Mark Bridge - and this is my blog.
Tuesday, 7 June 2011
Copywriters are frauds
Sometimes I feel that I’m more a forger than a copywriter.
I meet a client and write in their voice. I adopt their style. I praise their products like an employee.
They’re writing songs. I’m writing a
pastiche
. It's an analogy I rather like.
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