Monday 11 April 2011

According to our experts...

One of this morning's news headlines is a report from Billmonitor that claims the UK's mobile phone users are spending almost £5 million per year more than they need. Billmonitor is a mobile tariff price comparison site that's been approved by Ofcom, which helps them stand out from the crowd. However, what's also being mentioned in reports is that the company was "invented by mathematicians in Oxford". (For example, the BBC refers to "a group of Oxford mathematicians behind a start-up firm called Billmonitor"). Whilst the company is indeed based in Oxford - and I don't doubt the involvement of mathematicians - I can't help but notice how the public positioning of Billmonitor differs from that of other comparison websites. I doubt that similar figures would have been given as much credence if they'd been presented by Gio Gompario, Aleksandr Orlov or even Omid Djalili.

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