Thursday 12 November 2015

Christmas is coming, the cups are getting red...

Starbucks. In the last few years I've heard some bad things about the coffee retailing giant. Purveyors of high-calorie beverages. Tax avoiders. There was even a suggestion their logo was similar to that of a satanic order. Even so, describing them as being in league with the devil might seem hyperbolic. Yet it seems some Christians would disagree.

The beginning of this story is pretty straightforward. As Christmas approaches, Starbucks introduces red takeaway cups. The red cups also mark the introduction of limited-availability festive drinks, including eggnog and gingerbread flavours.

Every year, Starbucks changes the design of its cups. We've seen carol-singers, snowflakes, Christmas trees, snowmen - and this year, simply plain red. That has enraged some Christian activists, who claim the company is involved in 'Christian Culture Cleansing' and is avoiding saying 'Merry Christmas' to customers.

Even US presidential candidate Donald Trump has weighed in, offering "Maybe we should boycott Starbucks? I don't know. Seriously, I don't care." as well as "If I become president, we're all going to be saying Merry Christmas again, that I can tell you."

Except... well, Starbucks is still talking about Christmas. It's produced a special Christmas Blend of coffee. It's selling Christmas gifts. And pretty much all the previous on-cup imagery can be traced back to non-Christian traditions, so removing it was arguably most offensive to pagans rather than any religion that had 'borrowed' it.

Voices of reason include Cardinal Dolan, Archbishop of New York, who pointed out "I don't think it's like Starbucks had the Christmas crib on their cups to begin with", and actor/producer Candace Cameron Bure, who said "A Santa, a snowflake, some holly, a polar bear, some jingle bells or plain red cup don’t define Christmas for me as a Christian".

A religious boycott prompted by takeaway coffee? That sounds like a storm in a... no, too easy.

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