Merging your offline and online life

I read something the other day on someone's blog - oh, how I wish I remembered where - about merging your online and offline lives. The reference was made by a chap who'd published a book about his attempts to become famous online. No, I can't remember the details. (I'll edit this post if I ever find out!)

Anyway, as the result of assorted circumstances, he felt there was little point in pretending to be someone different according to the medium he was using. And I'm inclined to agree. Hence my FriendFeed account.