Every so often I have some kind of creative idea. Sometimes they're good. Sometimes they may even have commercial possibilities. Rarely, however, are they ever put into practice.
But this time I think I've hit on a real gem.
I don't want to give away too much at the moment... but let's just say the online market for feline food critics is largely untapped. And there are a lot of fish fingers out there.
All I need to do is persuade a cat to join my campaign.