I’m not going to offer any kind of in-depth analysis of the recent riots in the UK. I’m neither qualified to do this nor have I any personal experience to add.
However, having just read and agreed with much of Kate Bevan’s blog post, I’ve decided to offer a few slightly-connected thoughts.
This morning I spotted a message on the front of my wife’s body wash. (A free gift. But I digress). “Lovingly created in the UK”, it says.
Looking at the back of the package you’ll find the comment “Made in the Czech Republic”.
Yes, it’s been ‘created’ in the UK… but it’s not made in the UK. Oh, dear me, no. As if. I mean, you couldn’t possibly think one meant the other, could you?
A new advertisement on the back of our local buses encourages us to ‘relax’, showing a woman with her hands behind her head and her elbows where her fellow-passengers’ heads should be.
That’s okay, isn’t it? It’s hyperbole… or a serving suggestion… or something like that. It's not dishonest, surely?
The path from a few weasel words to breaking into the Carphone Warehouse isn’t a short journey. But I reckon both are on the same road. A little less spin, a little more respect, and the world would be a better place.