- Shameless attempt to gain publicity
- No direct connection with the event
- Does a quick survey
BRIGHTON, UK, 15th June 2012
Following a news event somewhere in the world that gained a considerable amount of media attention in the tabloid press, a survey by internationally-acclaimed copywriter Mark Bridge has revealed that around 50% of people agreed with what happened. Astonishingly, a further 50% disagreed.
The incident didn’t really have anything to do with Mr Bridge or the people he interviewed. Nevertheless, he formed an opinion and later asked others what they thought. Many people sympathised with the subject of the news story – possibly an elderly woman whose fence had fallen down, a young mother whose child doesn’t like strawberries, an orphaned ducking or the relative of a Big Brother contestant. Others didn't.
Mark Bridge, who conducted the survey for no reason except to publicise himself, said “The news is full of things that happen. Some are often referred to as ‘good news’. Others are ‘bad news’. By picking one of these events and talking about it, I’ve gained valuable publicity.”
He added “I’ll now say something with a tenuous link between the news event and the services offered by my business. It doesn't really make sense but I'm hoping you won't notice.”
About Mark Bridge
Mark Bridge is a copywriter who also produces and co-presents a weekly podcast for the mobile phone industry. He receives too many press releases that don't say anything important.