Anyway, last week I received an advertisement posted through the letterbox. The format – not especially classy – was of two leaflets stapled together. The front sheet gave details of Provident Personal Credit and its local agent, while the second sheet promoted ‘Love2shop’ vouchers in association with… you’ve guessed it… Provident Personal Credit.
The first was largely inoffensive. “I could help you with a loan of £50 to £500!”The second offended me rather more.
“Love to shop till you drop?” it asked. “Ready to start shopping?”
Apparently I could take out a loan “from as little as £3.50 per week!”
You may be thinking this promotes irresponsible spending. I can assure you it doesn’t. Provident’s small print insists the company is a responsible lender.
You may think “Your vouchers could be delivered today!” might encourage customers to make an inappropriately quick decision about entering into a credit agreement. Once again, I refer you to the small print.
And that’s before you wonder whether customer satisfaction statistics from 18 months ago are still valid, or whether having different representative APRs on each leaflet is confusing.
Ladies and gentlemen, thank you for your time. I shall now step down from my soapbox.
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