Eric Hill meets Harry Hill?

A literary critic I am not. Neither would I call myself a Direct Marketing expert. I have, however, written more than a few letters on behalf of CEOs, managing directors and business owners.

Dear customer... Dear retailer... gentle introduction, sales bit, reminder, close. That kind of thing. To be honest, it can be a bit of a challenge to avoid cliches.

This is clearly not a problem for Eric Hill, the company that recently sent a clothing catalogue to my mother.

I picked up the catalogue before reading the letter, which could be why the opening paragraph seemed more like Harry Hill... perhaps briefed by Salvador Dali.

I'll admit I might be missing the point. Or perhaps I'm just the wrong demographic.