Offensive anti-terrorist ad banned by ASA

The Advertising Standards Authority has ruled that an anti-terrorist radio ad could cause serious offence and mustn’t be broadcast again. The advertisement suggested that a man who keep himself to himself, doesn't have a bank card and he keeps his curtains closed because he lives on a bus route could be seen as acting suspiciously.

In its adjudication, the ASA “considered that the ad could also describe the behaviour of a number of law-abiding people within a community”.