Thursday, 15 July 2010

Nokia sarcasm reaches a new level

A few weeks ago, the Nokia Conversations blog published an article called How do you hold your Nokia?

It coincided with well-reported problems affecting the new Apple iPhone 4. The article ended by reminding Nokia users that they could hold their phones any way they liked without suffering any signal loss.

Ouch.

But it seems that wasn't enough. Today, in Settle down: it's story time, we're told that "video calls using mobile devices are very new", with Nokia users having to "wait all the way until 2004" before they could make video calls. Oooh. Six years before iPhone users. The story behind the article - a partnership between Nokia and Sesame Street - doesn't really involve mobile phones at all, which means this looks like little more than another unashamed pop at Apple.

That first article struck me as pretty funny... but I really don't see sarcasm as one of Nokia's brand values. No more digs for a while, eh? Just get the N8 into the shops.

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