November 2015: Digital Cinema Media (DCM), which arranges advertising for many of the UK's biggest cinemas (Cineworld, Odeon and Vue), decides not to take an ad from one potential client.
"Astonishing, disappointing and rather bewildering", says the client, which happens to be the Church of England. DCM says its policy is not to accept any political or religious advertising. "Some advertisements - unintentionally or otherwise - could cause offence to those of differing political persuasions, as well as to those of differing faiths and indeed of no faith." An appropriately sensitive decision or a threat to free speech?
Much press coverage follows.
"Astonishing, disappointing and rather bewildering", says the client, which happens to be the Church of England. DCM says its policy is not to accept any political or religious advertising. "Some advertisements - unintentionally or otherwise - could cause offence to those of differing political persuasions, as well as to those of differing faiths and indeed of no faith." An appropriately sensitive decision or a threat to free speech?
Much press coverage follows.
DCM declines again, for exactly the same reason. ”DCM has a long-standing policy of not accepting political or religious advertising in the cinemas we represent."
Press coverage follows. Once more.
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