Wednesday, 18 December 2013

Saturday, 30 November 2013

One of the most unusual charity letters you'll get this Christmas?

"To start with, I'm not a member of The Salvation Army. I'm actually a writer."

This year's Christmas direct mail campaign from The Salvation Army is breaking the fourth wall, you might say. It's admitting the letter is written by 'a writer' - although it's not saying whether previous marketing letters have had similar professional help.

The letter claims to be 'one of the most unusual charity letters you'll get this Christmas'. In many ways, you could suggest it's one of the most traditional. Arguably this technique is a close relation of the ancient Greek Chorus and the Shakespearean aside.

I've talked about my role as an anonymous writer before but really can't see the wall-breaking technique working for most of my clients...

"Hey, I'm not an anthropomorphic mobile phone, I'm a copywriter."

"It's been a great year for the company. So they tell me, anyway."

"And if you have any queries, please give us a ring. Okay, give THEM a ring. Don't call me unless you need anything written."

Friday, 1 November 2013

Brian James on songwriting

This month's issue of Viva Lewes magazine includes my interview with guitarist Brian James, who co-founded punk pioneers The Damned and The Lords of the New Church. He offered a no-nonsense description of life as a songwriter:
“There’s always songs buzzing round your head. You just wanna get them out and then more songs come along. It’s like breathing.”
Brian plays Lewes Con Club on 22nd November 2013.

Tuesday, 1 October 2013

Der Joshi und Seine Crew

From Viva Lewes October 2013: an interview that sees me testing my German language skills to their very limit - entschuldigen sie mir bitte, sprechen sie Englisch? - as I interview a band from Waldshut-Tiengen.

"Most stereotypes about Germany are true. We eat Black Forest gâteau at every rehearsal. And in our new video we’re all wearing moustaches."



Monday, 26 August 2013

Her poem

"I want to get the hearse out of my head," she said, picturing a scene in verse as mourners drove through town, their sad black cars slicing catholic traffic like seals, cigar-shaped bodies making farewell waves. I applauded this beautiful image by clapping my flippers.

Wednesday, 29 May 2013

Rupert Thomson: steered out of the unknown

Recently I saw author Rupert Thomson at the Charleston Festival talking about the inspiration for his recent novel, Secrecy.He started by admitting the topic wasn't always easy to address:
As a fiction writer there's this dreaded question you always get asked, which is "where do your ideas come from?"  It's dreaded because it's normally really difficult to answer, it sounds so feeble and slender when you try and do it. You find yourself inventing; you're inventing within the invention.
However, his latest book had a clearer story behind it. He'd been living in Tuscany and met a friend whose companion recommended he should visit La Specola, a museum in Florence:
This was from a complete stranger. There was an unusual moment. I think as a writer you're always alert and open to these moments of being steered out of the unknown; it's a bit like inspiration, something that you're not expecting.
He visited the museum on his way back to the UK and was fascinated by the some of the wax sculptures "but not really thinking it would go anywhere". It wasn't until he attended an art exhibition in London some months later and saw a description of an Italian wax sculptor as 'eccentric' that he began looking for the background to this story... and began writing his own.

The Charleston event was a fascinating insight to Rupert's work. His novel-writing process struck me as similar to the steps in James Webb Young's A Technique for Producing Ideas.

In this advertising classic, which was published over 70 years ago, the author refers to an idea being "a new combination of old elements" and goes on to talk about a five-step process of gathering material, digesting that material, letting ideas incubate while you think about something else, experiencing the birth of the idea and finally developing the idea.

Of course, having ideas is only the first part. Turning them into successful books is the really clever bit.

Monday, 20 May 2013

Why I like audio recording

I like audio recording. This probably won't surprise you. It's something I spend a fair amount of time doing.

I'm particularly fond of on-location interviews that have enough background sounds to give you a sense of where you are without being distracting. If you hear the sounds of the seaside you'll get a different impression than if you heard the sounds of an exhibition hall.

But what I've not done until recently is give much thought to exactly why I like the recording and editing process.

I was editing an interview that I'd recorded with the CEO of a technology company in a hotel restaurant. As far as I can tell, PR people tend to treat hotel restaurants in the same way that the rest of us use offices. WiFi, coffee, other people ignoring you...

Anyway, I was listening back to the interview - fortunately no piano player, no china being dropped, just a little indistinguishable background chatter - and I started cutting out a few of the 'ums' and 'ers' that punctuated the conversation. Quite a few, actually. The end result was rather pleasing, even if I say so myself.

The conversation still flowed but it was tighter and - dare I say - more listenable than it was before.

Had I been doing the recording with magnetic tape, I'd now have a pile of off-cuts - each one an um, an er, a 'so' or - my particular favourite - 'that's a good question'. Over the course of several interviews I'd have accumulated enough for some kind of art project. Maybe a spoken version of Do Re Mi in assorted European accents.

Fortunately digital editing is less painful than its old-school equivalent. And I don't just mean mentally - I never was much good with a razor blade and a chinagraph pencil.

It was the editing process that got me thinking about why I enjoyed audio recording above its alternatives. If I'd been video recording, I wouldn't have been able to remove as many hesitations, phonic tics and repeated words. At least, not while remaining focussed on the interview subject. Yet if I'd been editing a written interview, I could have included all manner of incidental subjects and could even have rearranged the timeline. The audio interview seems - if you'll forgive the cliche and its associated pun - a happy medium. It's a slice of time, a snapshot, an experience. It's been polished a little, it's been put in a frame but it maintains its authenticity.

To put things simply, you know where you are.



[Recorded using the HiFiCorder Android app on a Google Nexus S mobile phone; audio version available on ipadio.com]